Growth Product Manager (B2C App)
General information
Our mission is to fundamentally transform the European healthcare landscape by delivering holistic wellbeing solutions that empower individuals throughout their entire health journey. We are reimagining healthcare to be more connected, accessible, and personalized.
By joining Mavie, you benefit from a stable, resource-rich environment while retaining the speed and entrepreneurial mindset needed to build and scale new solutions. This “venture agility” gives you the freedom to create real value without the funding challenges of an independent venture or the bureaucracy of a traditional corporate environment.
Your mission
As Growth Product Manager, you own the acquisition and activation of the MyMavie app. Together with our partner channels, you run constant experiments to find out what makes people sign up and quickly see the value of the app.
What You’ll Do
- Lead continuous product discovery and experimentation.
- Leverage AI-assisted prototyping tools such as Claude Code or Lovable to rapidly test concepts.
- Partner with engineering, design, and business teams to deliver viable solutions.
- Navigate digital health constraints, including SaMD, privacy, and compliance.
- Drive product-led growth through data-informed prioritization and measurable outcomes.
- Run experiments on messages and onboarding together with our partner channels.
- Own the funnel metrics from first contact to activation and use them to decide what to test next.
- Work in a product duo with a product owner who drives delivery with engineering.
Your profile
- 6–8 years of experience in digital product development
- A strong B2C digital product track record, from ideation to growth.
- You think in hypotheses and experiments and can tell us what you learned from them, including the ones that failed
- You have moved signup or activation metrics and can show it with numbers.
- Startup or scale-up experience is a big plus
- You don't wait for instructions. You are curious and try things out.
- Fluency in English; German is a plus.
- Healthcare, digital health is a plus
Why us?
At Mavie, we empower our teams with ownership, flexibility, and the freedom to innovate - creating strong opportunities for continuous learning and growth. Our work is fast-paced, impactful, and driven by ambitious goals that push us to constantly improve.
We’re committed to an inspiring and supportive culture. Alongside a competitive compensation package, we offer a range of benefits to support your personal and professional growth:
Meaningful impact: Contribute to a healthier society through work that truly makes a difference.
Dynamic startup environment: Enjoy the freedom to innovate, experiment, and turn your ideas into reality.
Global, diverse team: Collaborate with colleagues from 15+ nationalities in an open, feedback-driven culture.
Learning & Development: Benefit from a €1,500 annual learning budget to support your personal and professional growth.
Wellbeing & Benefits: Access corporate mental health counseling (EAP) and health insurance discounts via our parent company, UNIQA.
Office perks: Take advantage of Klima Ticket, a monthly lunch budget at Schrankerl, plus free snacks, fruit, and beverages in the office.
Team connection: Join regular team events, from professional training sessions to informal social gatherings.
JobRad: Lease your dream bike easily and sustainably through our JobRad program.
Due to legal requirements in Austria, we are obliged to state the minimum salary for this position. Our salary range for this position starts at 70.000€. Based on your experience and qualifications, our final offer will be a competitive market value-based salary.
